‘Effortless beauty’ is something we all strive for, to look and feel great and use products that work for us and our lifestyles. That is exactly the ethos behind new beauty launch AERIN. It comes from Aerin Lauder, the granddaughter of Estée Lauder and promises ‘ a collection that makes beauty effortless, stylish and easy’. Having been born into the beauty industry, we trust Aerin to deliver this promise.
The collection is made up of must-have products, updated with trend-led colours each season. Favourites amongst the essentials collection are a fresh skin compact, a two-in-one foundation, doubling as a concealer which blends beautifully in a wide range of shades and a collection of perfectly sized brushes. The Fall collection is split into weekday and weekend colour palettes and has delicate sheer glosses and lipsticks. The packaging is a unique soft blush pink, with gold products all tied together with the AERIN signature rose and white patterned make-up bags. The products all have a subtle rose scent that adds something really special. You can get the AERIN collection at Harrods now.
