Soho may be just one square mile, but there’s no place quite like it. Tucked in between Oxford Street to the north and Charing Cross Road to the east, this bustling microcosm of London has it all. Plus, legend has it that the area takes its name from a former hunting cry of King Henry VIII.
Once famed only for its kinky clubs and nightlife, Soho now boasts some of the most exciting boutiques and foodie destinations in the capital. In partnership with denim pioneers Levi’s we’ve put together a short guide to our favourite London district.
Sitting at the edge of Soho on Regent Street, the Levi’s flagship store has everything a denim lover could ask for.
Pop by to check out the latest update on the classic 501 silhouette. First created over 140 years ago as work wear, the iconic style has withstood the test of time and fashion fads. The new fit, the 501®CT has been modernised to feature a lower rise, staying relaxed through the thigh and finishing off with a tapered leg.
The style is available now and comes in seven washes; our favourites include the ‘Dalston’ and ‘Bristol Rigid’ colours. Wear them true to size for a classic fit, down size for a modern look or size up for a more relaxed style.
174-176 Regent Street, London W1R 5DF
Camisa & Son
Opened back in 1929, Camisa is a true and authentic taste of Italy. Visit for fresh pastas, luscious olives, a fabulous selection of meats and cheeses plus the legendary sandwiches (the daily queue speaks for itself). If you only go to one Italian deli in London make sure it’s this one.
61 Old Compton Street, London W1D 6HS
Dean Street Townhouse
As part of the Soho House group you can guarantee an exclusive and stylish stay at Dean Street Townhouse. There’s top-notch dining to be enjoyed in the all-day dining room, and the rooms boast hand-painted Georgian wallpapers, upholstered vintage seats and sofas, bespoke Egyptian cotton linens and authentic Georgian features.
69 – 71 Dean St, London W1D 3SE
Pizza Pilgrims may look small from the outside, but rest assured there is plenty more seating in the cozy and convivial downstairs at this branch. Personal favourites of ours from the menu are the parmesan garlic bread and the famous Sohocello tipple.
11 Dean Street, London W1D 3RP
Foot Patrol is well known by any sneaker head as one of the best stores in London. Stocking both famous and not so well-known brands, it often hosts launches to introduce the most sought-after styles.
80 Berwick Street, London, W1F 8TU