Remember the curiosity you used to approach everything with when you were a child? Always wondering “why?”, only to be told “it just is”? It seems that car giant Mazda remembers that way of thinking – and wants to encourage it – with its new campaign designed for rebels with a cause.
If you’re the kind of person who likes to challenge conventions to make things better, then Mazda’s new series of films, projects and competitions should be right up your street. The company has collected engineers, entrepreneurs and general challengers who all strive for innovation, and aims to showcase their achievements with a behind-the-scenes campaign highlighting how they brought their original ideas to life.
Mazda’s latest video ‘Come Fly With Us’, for example, follows the journey of archaeologist Cameron Smith, who is building a spacesuit (no, really) in his apartment. Cameron is not an astronaut or an engineer by trade, but what’s important to Mazda is that he’s an explorer by nature. When he realised that he couldn’t join NASA’s space programme because of his poor eyesight, he decided to take matters into his own hands. So where others might have seen an obstacle, Cameron saw a challenge.
If Mazda’s look at creative disobedience has already got your adrenaline pumping, then you’ll love the competitions that they’re running as part of their campaign as well. Are you daring enough to dive with sharks, for instance? Or have you always wanted to experience zero gravity with an indoor skydive? All it takes to be in with a chance of winning once-in-a-lifetime experiences such as these is to upload a photo of yourself to Mazda’s rebel community hub.
And that’s the real reason we love this inspirational new campaign: because it asks ordinary people to get involved and challenge themselves and the world around them. It’s not just for adrenaline junkies, either. Mazda plans to explore innovations and advancements across a wide spectrum of disciplines, from science to architecture and education to fashion. So no matter where your interests lie, Mazda wants to create content that encourages you to think, rather than tell you what to do.
Make this the day you say “why not?” rather than “why?” and join this car giant in its quest to challenge conventions and make things better. You won’t regret it.