It’s no secret that London is home to fashion heavyweights like Burberry and Alexander McQueen, but our city is also a creative magnet for young designers like Simone Rocha and eccentric diversity a la Anya Hindmarch. Read on for the very best of London brands!
118 New Bond Street, London W1S 1EW
Her latest AW15 collection was inspired by London’s M25 highway. The one before? Graffiti and emoticons. Season after season, we always look forward to Anya Hindmarch’s show for a bit of quirky madness. Swing by New Bond Street to check out her brand’s flagship store.
6-7 Mount Street, London W1K 3EH
While this London brand is based in a Dalston studio, you will find most of Christopher Kane’s clothes in a different part of town. Think unique silhouettes matched exquisitely with the best fabrics. Interested? Pop down to Mount Street and indulge in his trés chic London boutique.
Describing itself as “a beautiful world of the delicate mixed with the bold,” Erdem is one of our favourite London brands. Oozing with femininity and known for its craftsmanship, fans include Kate Middleton, Alexa Chung and Keira Knightley.
Finlay & Co.
Shop online at www.finlayandco.com
An iconic British eyewear brand launched in 2012 specialising in handmade wooden sunglasses. Seen on the likes of Jessica Alba, Cara Delevingne and Pippa Middleton to name a few. London stockists include Harvey Nichols and Oliver Sweeney.
Browns, 24-27 South Molton Street, London W1K 5RD
Whilst at Saint Martins, Huishan Zhang worked for a year at Dior before forming his own brand soon after graduation. Now a regular feature on the London Fashion Week schedule, Huishan has created a London brand known for its contemporary elegance and Chinese heritage.
Shop online at www.marykatrantzou.com
Always one of our most anticipated shows during London Fashion Week, this London brand is a visual feast. Known for her vivid digital prints and leading the way in textile innovation, Mary Katrantzou’s pieces are uniquely her own. Want to stand out from the crowd? Look no further.
31 Monmouth Street, London WC2H 9DD
Named by The Guardian as “the Queen of Prints,” Orla Kiely is an Irish designer based in London. Her floral patterns and retro glamour take on dresses have become synonymous with her brand. P.s. Her presentations during LFW are one of our favourites!
Preen by Thornton Bregazzi
Shop online at www.preenbythorntonbregazzi.com
Justin Thornton and Thea Bregazzi have come a long way since their days in a small boutique along London’s Portobello. Now one of Britiain’s most celebrated London brands, Preen is often described as being “deconstructed chic with a minimal opulence.”
9 Mount Street, London W1K 3NG
Bold colours and opulent shapes – words that are often used to describe Roksanda Ilincic’s collections. Fans of this London brand include Emily Blunt, Gwyneth Paltrow and Kate Middleton. Don’t miss Roksanda’s flagship store in Mount Street designed by David Adjaye.
Shop online at net-a-porter
She makes Perspex furniture and hand-made sculptures but perhaps what Simone Rocha is most known for is her signature aesthetic on the LFW runways. Net-a-Porter describes this London brand perfectly: “rebellious but at the same time romantic.”