Since the smartphone boom, Motorola have been dwarfed by the main players. But now they’ve launched a handset that’s set to challenge the popular kids.
The MOTOLUXE is Motorola’s thinnest and lightest phone yet, at just 9.8mm wide and 122g in weight, and has all the standard features you’d expect – Bluetooth and Wi-Fi capability, an 8 megapixel camera with flash and digital zoom, and built in GPS. Motorola describe the handset as ‘beautifully designed, ‘elegant’ and ‘striking’, but it’s simple, sleek construction doesn’t quite hit the mark. Yes, it’s pretty, but it struggles to stand out amongst similar full touch screen phones from rivals such as HTC, who also use the Android operating system. To make a fashion statement, we’d suggest going for the white handset, as the black version still has that business-man like feel to it.
Another external feature Motorola focus on is the colour changing LED/lanyard bar, which lights up to let you know when you have a message or a call waiting. This isn’t revolutionary, but it’s a nice detail and something we like.
However, our favourite feature is the MotoSwitch – a user interface that remembers your favourite contacts and apps, creating a Social Graph, putting all your favourites on your home screen for easy access. If Motorola want the MOTOLUXE to be a success they’ll need to push truly innovative features like this over its slighty more basic appearance.
Overall, the MOTOLUXE is a solid contender in the smartphone market, but what will win it for many is the affordable price tag. Off-contract it’s available for just £225 – a snip compared to the price of an iPhone 4s et al. As to whether it’s the next big fashionista phone – we’re not so sure.
For more information visit Motorola.com.