London Fashion Week: Backstage at Zoë Jordan Spring/Summer 2013

Written by on 14/09/2012 in LONDON FASHION WEEK - No comments

Minimal and effortless style was the name of the game at Zoë Jordan’s S/S 2013 show. Boyish cuts, sports luxe and soft tailoring collided to create something completely fresh for next season. Varsity jackets, cropped tops and boxing shorts met elegantly relaxed silk dresses printed with sunset strips and cracked stone, not to mention a hit of soft leather and metallics. Flashes of colour punctuated the lineup in the form of panels of bright-pink, orange and red.  The makeup was provided by 17 Cosmetics, with wet-look hair  under baseball caps created by Chistian Wood using L’Oreal Professionnel Techni Art. Your new relaxed S/S 13 wardrobe is here.

 London Fashion Week: Backstage at Zoë Jordan Spring/Summer 2013

 London Fashion Week: Backstage at Zoë Jordan Spring/Summer 2013

 London Fashion Week: Backstage at Zoë Jordan Spring/Summer 2013

 London Fashion Week: Backstage at Zoë Jordan Spring/Summer 2013

Photography: Eva K. Salvi

Digital Assistant: Jade Sukiya