AG Jeans have launched a new pop-up installation in Harrods menswear department, showing the process that goes into making every pair of jeans.
Along with a video and photos showing how the jeans are made, various styles of jeans are available to buy, including three embroidered styles exclusive to Harrods.
AG was founded in 2000 by Adriano Goldschmied, the designer behind premium denim brands Diesel and Replay, and Yul Ku, the head of Koos manufacturing, which produced jeans for Abercrombie & Fitch, Gap, Banana Republic, J. Crew, and Lucky Brand. Unlike some other denim brands, all stages of jean production from design to cutting, sewing, and washing takes place in the AG factory
The pop-up shop is located in the menswear department on the 4th floor of Harrods and will be open until 7 May.