Alexander McQueen have just revealed their autumn/winter 2011 as campaign, which features model Raquel Zimmermann apparently combusting whilst wearing some show-stopping McQueen creations. Photographed by David Simms, the volcanic setting calls to mind apocolyptic scenes of prehistoric earth – the perfect backdrop for some out-of-this-world fashion.
Raquel’s simple and versatile look works perfectly for the campaign, putting all the attention on the amazing designs by creative director Sarah Burton. Model Zimmermann has certainly earned her fashion credentials this season, landing campaigns for the likes of Lanvin, YSL, Jimmy Choo and Alexander Wang.
The centre-piece of the campaign is the ash grey ruffled dress, which many will remember as the finale outfit for the McQueen autumn/winter 2011 show earlier this year. Burton has really put her stamp on the fashion house, taking McQueen to a new level.
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