Swedish retail giant H&M has announced a collaboration with flamboyant fashion director Anna Dello Russo.
The range- in keeping with Russo’s character – is expected to be glamorous and playful with heavy ornamentation. It will include sunglasses, jewellery, shoes, bags and a trolley and will be available from October 4th.
“I am excited by this collaboration: this is the first time H&M involves a Fashion Director in a special project. This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it. I wanted to create precious accessories that are impossible to find. As a stylist I know accessorization is essential: it is the personal touch to any outfit. With these pieces everybody can have fun, turning an ordinary day into a fantastic fashion day”, said Anna Dello Russo.
Creative advisor at H&M, Margareta van den Bosch, said, “It’s been extremely exciting to involve Anna Dello Russo in this project, something completely different from what we have done before. Anna has a fantastic eye and a strong taste, apart from being a veritable fashion icon. She produced an extravagant range of accessories that will get H&M customers and everyone in love with fashion excited. The collection is a celebration of excess, fantasy and decoration.”