ASOS has launched its new delivery service, “ASOS Instant”, which offers same day delivery for customers in London. The service is expected to be rolled out to other areas of the UK over the next few months.
The service will cost £12.95 and orders placed before 10am Sunday to Friday will be delivered between 6pm and 10pm on the same day.
The retailer already offers a next day delivery service across the UK for £9.95 (free for Premier customers), a Click and Collect option from 9,000 locations across the country, and the option to choose a one-hour delivery slot.
ASOS is the latest company to respond to consumer need for “fast fashion”, with Net-a-Porter and Amazon already offering same day delivery options in London.
Matt Rogers, delivery solutions and returns director at ASOS said: “ASOS has a history of innovation – in our use of technology, our trend-setting fashion, and in the best-in-class delivery and service propositions we offer our customers. We are excited about the introduction of ASOS Instant and will continue to explore new options that add convenience and choice for ASOS shoppers.