The 4,000 square foot store is the second brick and mortar Boden store in London, following a successful opening on King’s Road in 2017.
The design of the store is inspired by Johnnie Boden’s own home, featuring velvet chairs, mismatched frames, and other quirky interior features.
Ranges in stock include womenswear, occasionwear, accessories, and kidswear.
Founder and Creative Director Johnnie Boden said: “We are really pleased to open our second shop in Westfield. With so many shoppers coming there, we felt that it was the perfect time to bring Boden to new people. Our first shop, which opened on King’s Road last year, has allowed so many to touch and feel the new ranges and I hope that Westfield shoppers like our beautiful new space in just the same way”.
Boden is part of Westfield White City’s £600m extension, which opened in March.