A survey into shopping habits commissioned by online fashion retailer spartoo.co.uk has revealed that the average UK man now spends more on footwear and owns more pairs of shoes than the average woman.
The survey of 2,000 adults found that the average footwear collection of UK males is worth £861, compared to £789 for females. This typically comprised of 19 pairs including eight pairs of trainers, five pairs of smart shoes, two pairs of boots, two pairs of sandals or flip-flops, one pair of football boots, and one pair of wellies.
The men surveyed had bought an average of three pairs of shoes in the last year, while women had bought only two. Men also owned five more pairs of trainers than women on average.
The larger shoe collection for men can partly be attributed to the fact that women are more likely to sell shoes in their collection that they rarely wear or don’t fit well, with 32% of women having sold a pair of shoes in the last year, compared to only 17% of men.
Spartoo marketing manager, April Buchanan said about the results: “Although we traditionally think of females as having huge shoe collections, the research shows that men are catching up in the footwear stakes. Men’s fashion has certainly gathered pace in the past decade, with consumers becoming more diverse and daring, and now it seems men are on a par and about to surpass females when it comes to footwear. Trainers in the casual wear category is the largest growth category and it seems we can’t get enough.”
Menswear in general is also growing at a faster rate than womenswear, with the latest industry figures expected to be released ahead of London Fashion Week Men’s.