Beauty lovers all over London are rejoicing as Burberry open its ‘Burberry Beauty Box’ in Covent Garden – a store that brings together the brand’s full beauty range, alongside assorted accessories.
Christopher Bailey, Chief Creative Officer at Burberry said “The Burberry Beauty Box brings together our fashion and beauty worlds, merging physical and digital experiences that allow people to explore and combine Burberry make-up, fragrance and accessories in new, playful and exciting ways.”
The store isn’t just a pretty face; it has an intricate technical side too. The space features a digital screen in the shape of the iconic Burberry check, showcasing bespoke content on the exterior facade. The store also features a stunning 16ft ‘digital chandelier’ displaying monthly beauty content over multiple screens, bringing new looks and products to life.
Cash is a thing of the past in the Burberry Beauty Box, as it is a till-free retail environment. Payments are taken using a mobile point of sale system on iPads and iPhones, which also offers the option of digital receipts.
Visitors to the store can also expect to receive one-on-one advice, fragrance consultations and even mini manicures using iconic Burberry shades.
Covent Garden is fast becoming a beauty hot-spot with Chanel and Dior both recently opening cosmetic boutiques there too. We can’t wait to see who will be next…