Burberry have always been a step ahead of the game compared to other luxury brands on social media and it seems their hard work is paying off as they have been named the most popular British brand on Instagram for the second year running by social media analytics firm Iconosquare.
Burberry boasts 10,400,000 followers on Instagram gaining them the top spot, with Topshop coming in second with 9,200,000 followers. Others in the top 10 are all fashion and automotive brands including Jimmy Choo, ASOS, Jaguar, Alexander McQueen Aston Martin, Bentley, Stella McCartney, and Rolls-Royce.
However British brands are still lagging behind some other global brands – the world’s most popular brand goes to Nike with over 7 times as many followers.
The most popular British media brands on Instagram are GQ with 4m followers, BBC News with 2.5m, and Top Gear with 2.3m.
Romain Ouzeau, CEO of Iconosquare, said: “A strong social media presence is an essential component of any successful marketing strategy. The top ten most popular British brands on Instagram have all been able to successfully promote aspirational lifestyles to a wide audience of people and will reap rewards this holiday season. Burberry should be especially pleased with their efforts as they have topped our British brands on Instagram study for the second year running and boosted their follower count by over 2 million over 12 months.”