Chief Creative Officer of Burberry Christopher Bailey said: “We are thrilled to be bringing the Burberry show to our widest audience yet in an immersive, interactive and entertaining experience. We have always used digital communication to deepen our connection with the customer and allow people all over the world to experience Burberry no matter where they are. Whether you are at home online, watching in Piccadilly Circus, using a mobile device or in our store in Beijing everyone will be able to feel the energy and attitude of the brand and the excitement of the show.”
The show itself will be held in a tent at Kensington Gardens on Monday, another first for London Fashion Week. Fans can also view the show live on the brand’s website at the same time.