Burberry are known for making it rain and snow during their catwalk shows, so it’s no surprise that they launched their store in Tapei, China, with a fully immersive ‘digital weather’ experience.
Marking the birth of ‘Burberry World Live’, a 360° Burberry experience, guests from the far East gathered to enjoy an 8 part film, live music from British Musician Tom Odell and lots of glitter rain. Each part was masterminded and directed by Burberry creative director Christopher Bailey, who will be bringing the Burberry World Live experience to London, Hong Kong and Chicago later this year.
Take a look at some of the evening’s action along with some inside images of the lustworthy Tapei flagship store. We want to go shopping now!