Ex Made in Chelsea star, Caggie Dunlop, has launched an online fashion brand: ‘ISWAI’ – ‘It Started With an Idea’.
The brand aims to provide an inclusive fashion community for those who “can’t get a break”, offering them a platform to share their talent with Caggie’s name attached.
The first limited collection of t-shirts are centred around five themes: New York, Da Vinci, rebellion, religion and the universe, and aside from one designed by Caggie herself, the rest are the creations of competition winners.
“I just had an idea – rather than attaching my name to a label and have no creative input I thought I’d give my name to those who can’t get a break, and platform some of the amazing talent that otherwise might go unnoticed,” she said.
There are also plans for ISWAI to collaborate with up and coming deisgner Zara Taylor on a jewellery collection.