CHANEL aligns global bag prices to stop fraud

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CHANEL is set to globally “harmonise” the prices of its three most popular bags in an effort to eliminate fraud, according to WWD.

The prices of the brand’s 11.12, Boy Bag and 2.55 will be aligned worldwide to prevent any doubt of authenticity, while readying CHANEL up for an effective e-commerce platform set up in the future.

The new move means fans of the brand will no longer have to travel to other territories to buy a bag at a lower price, as the cost will fall equally regardless of location.