Chanel Signs Brad Pitt as Face of No.5

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Brad Pitt, as the new face of its No.5 fragrance. This will be the first time a man will be used to represent the brand.

According to WWD, Chanel refused to comment on the length or terms of the contract, nor give details of who is shooting the ads or when they will be released. Other industry sources estimate the actor is being paid somewhere between $5-$10 million.