French designer Christian Lacroix has created his first lingerie and swimwear range in conjunction with French lingerie brand Lejaby, the first collection will launch in spring 2012. The ranges feature a mixture of classic and retro influences, including Chantilly lace, feminine ruffles and bold stripes.
Lacroix’s lingerie and swimwear lines will launch at premium womenswear show Scoop from August 7-9, targeting high-end retailers such as Harrods and Harvey Nichols. Wholesale prices range from £16-£64, so expect a big mark up!
The fashion house went in to administration in 2009 after announcing no profit was made in the company’s 22-year history, so smaller diffusion lines may be the answer to Lacroix’s success. He is also teaming up with Spanish high street label Desigual this year.