Christopher Bailey sees ‘enormous’ potential for Britain post-Brexit

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Chief creative officer at Burberry, Christopher Bailey, has said there is enormous potential for UK trade post-Brexit and that the British brand is committed to keeping its manufacturing in the UK.

Interviewed on the BBC’s Today programme, Bailey said that “Britishness resonates globally” and described London as “an energy hub for the creative industries”.

However he did express concern that the anti-immigration stance of the government may have a negative impact on the UK’s creative culture, stating: “Being able to share ideas, to collaborate with people from other cultures and countries, is fundamental to any creative business.”

Burberry has benefitted from the weak pound post-Brexit as tourists, mainly from China, have taken advantage of the opportunity to buy branded goods more cheaply in the UK. The Far East currently accounts for around 40% of Burberry’s sales.

The company recently ditched a planned £50m investment in a factory in Leeds in the wake of Brexit. Bailey defended the decision, saying: “Since we made that decision and bought that land a lot of things have changed in the world. When you have these big shifts you need to reflect. We are absolutely committed to keeping our manufacturing in this country with our factories in Yorkshire, but with the new site we are just taking a moment to make sure we understand the ramifications.”