Coach to show at London Collections: Men

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New York luxury brand Coach has selected London, specifically the London Collections: Men, as the best showcase for its first men’s ready-to-wear show.

Due to take place on 9th January, it will be a “reset” of Coach’s current menswear offering. Executive Creative Director Stuart Vevers said of the news, “London is the standard-bearer of classic men’s style but always encourages the next generation of talent. Though Coach is American to the core, that juxtaposition is the essence of our brand: blending the established with the cool.”