UFC champion, Conor McGregor has announced he will be launching a new clothing brand in association with custom clothier David August.
The new menswear label, August McGregor, will offer modern suits, sportswear, and accessories, inspired by McGregor’s personal style.
This is McGregor’s first venture into the fashion industry and it will be the first ready to wear line created by David August, who normally supplies custom clothing to sports stars and celebrities. The luxury brand created some of McGregor’s most iconic suits, including the pinstripe “Fuck You” suit he wore to the first McGregor v. Mayweather press conference.
McGregor said: “Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks. David and I have worked together for more than a few years, and I am proud of the brand and signature styles we have created. We casually chatted about doing a line together but we finally got serious over the past several months. I know the public will love what lies ahead.”
Suits in the range will be priced between £380 and £925 and there will be at least 10 different outfits included in the premiere collection.
The Spring Summer 2018 August McGregor collection is expected to be available from January in selected department stores and online at augustmcgregor.com