Covent Garden launches shopping menswear hub

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London’s Covent Garden is set to welcome three new menswear stores as part of a lifestyle hub announced for the area.

British brands Fred Perry and Oliver Sweeney, and Japanese denim label Edwin, are confirmed to join existing Nigel Cabourn and The Real McCoy’s stores on Henrietta Street, as part of an 18-month plan to transform 20,000 square foot of the street’s space in to a new shopping destination.

Tripling its menswear offering, the new zone will play host to a mix of international brands and emerging labels, alongside new dining experiences from the newly-launched The Ivy Market Grill and Sticks ‘n’ Sushi.

Look out for the new stores set to open this year, including Edwin, which has confirmed an April launch date.