Cristiano Ronaldo launches CR7 Denim

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CR7 Denim, the fashion collection designed by international football star Cristiano Ronaldo, has officially launched at CR7.com.

The brand combines the quality and style you’d expect from a premium denim brand, with enhanced flexibility for unrestricted movement. The “Flex” fabric used combines cotton and elastane with a special weaving process to produce clothing with superior stretch.

CR7 brand philosophy is to push the boundaries of innovation and performance, while maintaining high standards of comfort and luxury.

Ronaldo said: “The launch of CR7 Denim is an important milestone in my life as an entrepreneur because I always wanted to have my own brand in a range of products that I consider essential to any man’s wardrobe. Jeans are so versatile and combine style and comfort in a way that no other clothing can do. I am delighted to be able to launch in the market several options that are above all comfortable, stylish and have very good quality”.

The full collection including jeans, shorts, and jackets is now available on CR7.com. Jeans are priced between €69 and €129, shorts are €49, and the Trucker Jacket is €99. A selection of shirts will also be available soon.