David Beckham has been newly appointed as ambassadorial president of the British Fashion Council, in the hopes that his fame will attract new talent and international investment to the British fashion industry.
Beckham’s first engagement in his new role will be visiting educational fashion projects and manufacturers in Manchester. He said: “I’m really excited about promoting fashion as an opportunity to all kids across the country, regardless of their background or their gender. That means creating more awareness for boys to get involved with fashion … helping them understand that creative opportunities are available to them too.”
The Beckham family are already well known in the world of fashion – wife victoria is an acclaimed designer who will be celebrating the 10th anniversary of her label at London Fashion Week in September, and son Brooklyn is currently studying photography at Parsons fashion school in New York.
In his role of “global figurehead” of British Fashion, Beckham will host an event at menswear shows in London in June, and trips to China and the US are scheduled for later in the year.
In a statement about his appointment, Beckham said: “I have long been passionate about British style, fashion and craftsmanship, and this role gives me the chance to get under the skin of an industry I love. I am excited to be working closely with the British Fashion Council (BFC) to promote and inspire young talent. The fashion industry is one of our best-performing global exports and I am looking forward to working with our future leaders and supporting the BFC in their global ambitions.”
BFC chairwoman, Stephanie Phair, said: We identified the need for a figurehead, with global reach, who is able to shine a light on our incredible British fashion talent and ensure we build and create energy for the British fashion economy – and David is perfectly placed to help us do this.”