David Beckham has launched his own grooming brand, in partnership with L’Oréal, named after the year he married Victoria, his son Brooklyn was born, and Manchester United won the treble.
House 99 will be exclusively available from Harvey Nichols until 1st of March, after which it will roll out to other British and international retailers.
The range was inspired by British barbershop culture and includes 21 products spanning skin care, hair care, body care, and grooming. Products include Bold Statement Tattoo Body Moisturizer, Seriously Groomed Beard & Hair Balm, and Going Big Thickening & Purifying Shampoo.
David Beckham said: “I’m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It’s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for.”
Products range in price from £15 to £22 and are available in-store and online from Harvey Nichols.