US fashion store Forever 21 is about to jump further across the pond to Essex, opening their flagship store at Lakeside Shopping Centre. They currently have only one store open in the UK, at Birmingham’s Bullring, which opened last year. The Essex-based store is set to open for Christmas 2013 as part of an £8 million development at the centre.
The young fashion store will take over the 31,500 square foot unit held by Topshop and Topman, who will move to another existing unit currently occupied by BHS.
The brand looks set to expand greatly in the UK over the next few years with deals to open shop on Oxford Street, Bluewater in Kent, Liverpool One Centre and Glasgow’s new Buchanan Street development.