Number 4 Conduit Street is to be the home of the first stand-alone Goat store, the British fashion brand whose designs have been worn by the Duchess of Cambridge and Kim Sears.
Headed up and founded by Jane Lewis, the label is known for its pared-back yet luxurious approach and signature cashmere. “It’s the simplest things that are the hardest to achieve, ” says Lewis of the aesthetic. “For me its all about making luxury look effortless.”
Echoing this sentiment, the new store will have neutral white walls and a timber parquet floor as a fitting backdrop to the collections.
The store is set to open at the end of September.