Following on from the sucess of his first collection, Sainsbury’s has annouced that the second ‘Gok for TU’ womenswear collection will hit stores on Thursday 17th November 2011.
His debut collection launched just six weeks ago and Gok’s second foray looks set to match the success of the first, which saw Sainsbury’s record its best ever clothing sales on the day of launch (Thursday 6th October).
Collection two retains some key designs from collection one, while introducing new statement pieces in rich colours and luxe fabrics – each designed to ‘mix and match’ into a variety of outfits for different occasions. The best selling product from collection one, the ‘Gok for TU’ Ultimate Wrap Dress in red with built in sculpting slip, makes a return in navy and pink.
Gok said: “My second collection for Sainsbury’s under the Gok for TU brand still respects the female form, with designs to suit every body shape. There are a number of hard working wardrobe staples but this time I’ve added key moments, drama and excitement through material, colour and a new print. It’s a bit more daring than collection one, with glitz and glamour galore.”
The second Gok for TU collection comprises 14 styles, totalling 18 garments, when including multiple colours and prints. The collection will be available in over 200 stores nationwide from Thursday 17th November, priced from £20.00 to £50.00.