Happy Socks to open UK flagship in Covent Garden

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the Swedish accessories brand famed for its colourful socks, is to open its first UK flagship store in Seven Dials, Covent Garden.

“We chose to open our first London flagship store in Seven Dials as we love the line-up of international brands already positioned there,” said Chris Stratos, director of CM Delta who distribute Happy Socks in the UK.

The 600 sq ft store will throw open its doors next Wednesday 3rd December and will stock the label’s full collections including the Happy Socks x Snoop Dogg collaboration.