H&M Divided party at London’s Truman Brewery

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Last week we brought you some bringing the fashion fans of East London the very best from its new collection with an exclusive pop-up store, complete with live music, creative workshops and drinks aplenty.

We popped down to the inaugural event and you will not be surprised to hear that the first of the six exclusive nights was a belter! London-based Nasty McQuaid delivered a tasty feature-length DJ set, transforming the shop floor into a packed dance floor. Fuji film photo booths and a H&M bubble gum machine adorned the exclusive setting and refreshing cocktails kept the party going.

The party continues every week until early September. Expect a closer look at H&M’s DIVIDED range, tunes from some of the best DJ’s around and a fully stocked, free bar. Next up is Annie Oh on the 6th of August. The pop-up store will be open during the day as usual too, so pop down after dark and join the party. Head here to apply for your free +1 ticket, and remember, it’s first-come first-served so get there early to avoid disappointment.