Huntsman announces collaboration with Reebok

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Huntsman & Son’s, one of Savile Row’s most established tailors, will be joining with Reebok to create a prototype men’s suit that brings together the worlds of sport, fitness, fashion, and innovation.

The Reebok x Huntsman suit will use Reebok’s new technical Flexweave footwear material – a new textile that can be made with any fabric. Teams from Reebok and Huntsman will work together on the suit over the next few months, which will be made to measure for Reebok ambassador and New England Patriots WR, Brandin Cooks.

The creation of the suit will test the figure-8 weave structure of the Flexweave material, creating a fusion between fit, comfort, and style.

Brandin Cooks said: “Whether I’m walking into the stadium or relaxing on my off days, I love the confidence that good style brings. Reebok Flexweave provides a performance fit and look unlike any other so I’m excited to see how the material translates into a custom suit. There are endless opportunities for what we can do with it.”

James Woolard, Brand Director of Reebok Running said: “Whether I’m walking into the stadium or relaxing on my off days, I love the confidence that good style brings. Reebok Flexweave provides a performance fit and look unlike any other so I’m excited to see how the material translates into a custom suit. There are endless opportunities for what we can do with it.”