French luxury brand Hermés is to open two London pop-up stores dedicated to its iconic scarves. the first will open in the East End at the Rochelle School of art, Shoreditch, on November 18th for three days, with the second opening on west London’s Ledbury road from November 25th. 
Both stores offer shoppers expert advice on how to style their Hermés scarves, with photographers in-store to record their look.
The brand has also launched a J’aime Mon Carré fanzine, created by a team consisting of photographer Matt Irwin, art director Dean Langley and stylist Francesca Burns working in four cities – New York, London,Paris and Tokyo documenting the journey of a Hermés scarf in the lives of four fun, friendly and – above all – fashionable girls.
-MDH
Hermés Pop-Up Stores
East – Rochelle School Of Art, Club Row Entrance, Arnold Circus, London. E2 7ES (18th – 21st November 2010)
West – 79 – 81 Ledbury Road, London. W11 2AG (25th November 2010)
