John Lewis and ITV launch ‘Design a Dress’ competition

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Fancy yourself as a budding fashion designer? Then here’s an opportunity you won’t want to miss. British high-street institution John Lewis has teamed up with ITV’s This Morning to find the next big dress designer, launching a competition that sees the winning design go on sale in John Lewis stores.

Viewers of the ITV show have been asked to create the perfect party dress and to send their entries via e-mail. The designs will be judged by Amy Molyneaux and Percy Parker of London-based label PPQ, John Lewis’ womenswear head of buying Jo Hooper, and This Morning’s fashion expert & stylist Faye Sawyer.

Designs will be judged on originality, mass appeal and affordability. For more information visit itv.com/thismorning. Good luck!

 Image: EPA