Monty the Penguin: John Lewis Christmas advert 2014 revealed

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Like ice skating at Somerset House or getting crushed by the crowds at Winter Wonderland, the John Lewis Christmas advert has become a big feature of the festive period.

This year it’s all about Monty the Penguin and the little boy who is is constant companion. The sweet film is sure to draw a smile (if not a tear) from even the most battle-hardened advertising skeptics.

Following on from the theme of the advert (look away now if you haven’t seen it yet), the brand is opening Monty’s Magical Toy Machine at its Oxford Circus store tomorrow, where visitors can scan their toys and watch as they come to life in 3D.