John Lewis Launch the ‘Never Ending Refund’

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Middle England’s favourite department store John Lewis have pledged to offer their customers a ‘never ending refund’ in attempt to attract cautious shoppers.

Customers can now return items bought in store after the conventional 28 days, so long as they provide their original receipt – this includes items bought before this date. The new initiative has been introduced by the retailer to give careful customers ‘more confidence’ in their shopping choices.

In some cases, John Lewis offer a longer returns window than some of the stocked brand’s own stores, such as Reiss, who only offer 14 days online.

Speaking to Drapers, John Lewis’ retail director Andrew Murphy said: “We are not doing it so people can clear out their wardrobes. We are doing it to underline to people in economically difficult times that there is one shop you can buy from where you will not end up regretting it.”