Amsterdam label Pop Trading Company will be opening their first pop up shop in London this Spring.
The pop up shop will showcase the new spring summer collection, a skate photography exhibition and an exclusive six-piece collection in collaboration with Wayward London.
Cult London Skateboard company Wayward London have worked together with Pop Trading Company to produce a collection comprising of t-shirt, longsleeve tee, Hawaiian shirt, swim short, flexfoam cap and board.
The beaches between the home of the two brands – the Netherlands and the UK – provide the inspiration for the collection, which references the sea creatures, coral and colours of the beaches and ocean.
Pop Trading Company will be hosting a series of events to coincide with the opening of the pop up shop including a skate event at Canada Water, a pub quiz in East London and a closing party at the Ace Hotel.
Peter Kolks, co-founder of Pop Trading Company said: “The skate scene in London is thriving so it’s the ideal place to run our events and launch the collaboration with Wayward London. We are stoked to host the pop up within our good friends at OTHER Shop’s space, which is an amazing environment to show the collection, and the perfect location in the heart of Soho.”
The pop up shop will be open from from 27th April until 4th May, located downstairs at OTHER shop at 3 Berwick street.