Primark is to open a 70,000 sq ft store in the Westfield London mall in White City.
The new store will be located in the mall’s £600m extension, which began in 2015, and will open next summer to coincide with the 10-year anniversary of the opening of the mall.
Primark is currently fitting out the new store, which will house the brand’s latest collections in women’s, men’s, and children’s fashion, accessories, footwear, and homewares.
Neighbouring stores in the new extension will include John Lewis, Bravissimo, Frencheye, Emperor, SpaceNK, and Urban Decay. Several brands already in place at the Westfield will also be upgrading their stores alongside the expansion including H&M, Adidas, Boots, Lush, The White Company, Monsoon, Guess, UGG and Cath Kidston.
Keith Mabbett, director of leasing at Westfield, said: “The arrival of this much loved brand will be hugely popular amongst customers as one of the most requested new stores to the centre. Primark has attracted millions of visitors to Westfield Stratford City, and the expansion of Westfield London has enabled us to provide large-scale modern retail space for this important retailer.”
The Westfield extension is due to be completed in March 2018 and will house an additional 740,000 sq ft of shops, restaurants, and leisure space.