Private White V.C. to open Mayfair flagship

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British brand Private White V.C. has announced it is opening a flagship store in Mayfair in October.

To be located on Duke Street, the space has been designed by No Chintz and has been overseen by Nick Astley, Private White V.C.’s Creative Director. Alongside the label’s menswear, the 2000-sq.ft. space will also house the new womenswear collection which is launching for Autumn/ Winter ’14.

The brand currently has two stores – one in Manchester where the collections are manufactured and one on Lamb’s Conduit Street.