RAINS opens London concept store on Upper Street

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Danish rainwear brand RAINS has opened its first concept store in the UK on Upper Street in Islington.

The new store represents the brand’s Scandinavian aesthetic in a bright and minimal setting. The store stocks a range of waterproof outerwear, bags, and accessories, and will present limited edition collections and special collaborations in the future.

RAINS has been growing in popularity in the UK and the brand chose Islington as the location for its eighth global concept store to be closer to its UK fan base and to benefit from the area’s thriving boutique culture.

Founded in 2012, RAINS re-invented the traditional rubber raincoat and now offers a line of waterproof outerwear and accessories inspired by Scandinavian weather and design heritage.

The new store is located at 194 Upper Street, Islington, London N1 1RQ.