Sweaty Betty takes inspiration from London for AW14

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With the fitness craze reaching fever pitch in the capital this year, expert London-born sportswear brand Sweat Betty couldn’t be better placed to help women look and feel their best from the yoga studio to the city’s parks.

Founded in Notting Hill in 1997, feminine looks that are as stylish as they are performance-focused.

With their soon-to-to-unveiled Autumn Winter 2014 collection, Sweaty Better aims to empower women through fitness. The inspiration? Hidden treasures that exist within the urban jungle of London. These are pieces that will take you seamlessly from the street to the studio. Think bodycon silhouettes, mesh cutouts and eye-catching prints. Our favourite pieces include the printed tank and leggings and the scuba-style sweatshirt printed with the letters ‘WKND’.

Check out the Sweaty Betty Autumn Winter ’14 video here.

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