Calling all beauty lovers – subscription service Birchbox has 5 branded taxis hitting the streets of London from today until the 22nd, and anyone who flags one down will be treated to a free Birchbox box with 5-6 samples for them to try.
They won’t be hard to miss even in heavy city traffic – the vehicles are painted red yellow, turquoise, mint and fuchsia.
If you like what you find in your colour-bright cab, you will be able to find full-sized versions at Birchbox, and if you aren’t in London you can still get in on the action. The brand is giving away an annual subscription plus 500 points (£50 to spend in their e-shop). Just re-gram or re-tweet an image of the taxis using the #birchboxtaxi for a chance to win.
A mecca for beauty and makeup addicts, Birchbox launched in 2010 and has more than 400,000 subscribers across Europe, as well as a growing e-store of full-sized products.