Wildfox launch pop-up store in London’s Selfridges

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Wildfox, the slogan T-shirt brand native to Los Angeles, is launching its first Denim Collection, and to celebrate it is opening a pop-up store in London’s Selfridges. The news follows the recent addition to the team of Michelle Siwy as Head of Denim.

Open for one month only, visitors to the space can expect a mirrored wall, signature slogans and a set that reflects the brand’s dreamy vintage-inspired ethos. The pop-up store will feature some exclusive styles from the brand-new denim line (from which you can expect metallic and night-sky print skinny styles) as well as showcasing the new Sun Collection.


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