British menswear brand Moss is heading into Autumn/Winter 2026 with a softer, more relaxed approach to tailoring. The new Moss AW26 collection combines Italian fabrics, looser silhouettes and elevated everyday pieces designed to move easily between work, evenings out and winter weekends.
Titled ‘In Good Company’, the accompanying campaign takes its inspiration from the people and occasions that give clothes their meaning: last-minute drinks, dinner parties, conversations that run late and the friends who always turn up.
It is a fitting backdrop for a collection that reflects how menswear continues to move away from rigid distinctions between formal and casual dressing.
“Autumn Winter 26 is for the friends who always say yes, who always show up and stay till close,” says Robbi Hicks, Head of Creative at Moss.
A More Relaxed Take on Tailoring
Tailoring remains central to Moss AW26, but the emphasis this season is firmly on comfort, texture and versatility.
Suits feature relaxed fits, softer shoulders and working cuffs, while upgraded construction and premium fabrics give the collection a more refined finish. The result is tailoring that feels polished without looking overly formal.
The double-breasted suit is one of the collection’s key silhouettes, appearing in heavyweight flannel alongside silk, cashmere and organic wool.
Rather than reserving these pieces for weddings and traditional formal occasions, Moss is styling tailoring for everyday life. A wool suit can work for the office before moving into post-work drinks, while trainers, knitwear and more casual layers give traditional tailoring a contemporary edge.
Premium Fabrics Take Centre Stage
Fabric is one of the biggest stories in the new Moss collection.
For AW26, the brand has partnered with renowned Turkish mill Söktaş on a premium shirting collection made using sustainably grown cotton. Blue and white striped shirts provide an easy foundation for both tailored and more casual outfits.
Elsewhere, Italian mill Drago supplies fine-wale corduroy in navy and chestnut brown. The fabric can be paired simply with an Oxford shirt or elevated with Moss’s new Italian silk ties and pocket squares.
Gabriella Brick, Head of Design at Moss, explains:
“Autumn Winter 26 has an elevated feel. Fabric, textures, tailoring – it’s all been designed for everyday wear that lasts beyond the season.”
That emphasis on longevity runs throughout the collection. Instead of relying heavily on obvious seasonal trends, Moss has concentrated on fabrics, shapes and colours that should remain wearable well beyond winter 2026.
Moss AW26 Outerwear
Outerwear gets particular attention this season, with Moss introducing pieces designed to cope with Britain’s unpredictable transition into colder weather.
A new 3-in-1 hybrid jacket combines elements of a gilet and lightweight coat, offering different layering options as temperatures change.
There is also an Italian-cloth overcoat with a removable wool insert, allowing it to be adapted depending on the weather. For more options, see our guide to the best overcoats for men.
For something more casual, suede and moleskin jackets are styled with relaxed trousers in flannel, cotton and moleskin. The overall look sits somewhere between traditional British menswear and the increasingly relaxed way men are dressing for work and social occasions.
Cashmere and Merino Knitwear for Winter
Knitwear has become an increasingly important part of Moss’s casual collections, and AW26 expands the category further.
The new range includes pieces made from 100% cashmere and 100% merino wool, with a relaxed lambswool jumper and pure cashmere cardigan among the standout winter layers.
Lightweight merino sweaters bridge the gap between late summer and winter, while heavier knits can be worn underneath the collection’s coats and jackets once temperatures drop.
The combination also makes it easier to dress down tailoring. A fine merino knit worn underneath a suit, for example, offers a more relaxed alternative to the traditional shirt and tie.
A Clever New Holdall for Travelling With a Suit
One of the collection’s more practical additions is Moss’s new canvas hybrid holdall suit carrier.
Designed for work trips, weddings and weekends away, the holdall has space for clothing, shoes, accessories and a washbag. A built-in suit carrier then wraps around the main bag to help keep tailoring protected and minimise creasing while travelling.
For anyone accustomed to carrying a separate garment bag alongside their weekend luggage, it is a particularly useful idea.
Portuguese-Made Shoes Complete the Collection
Moss has also expanded its footwear offering for AW26.
Made in Portugal, the collection ranges from formal patent Oxford shoes through to suede loafers and boots. Low-top leather trainers provide the most casual option and are deliberately styled with suits throughout the collection.
Again, the message is flexibility. Rather than prescribing a single way to wear tailoring, Moss is encouraging men to mix traditionally formal pieces with casual footwear and knitwear.
Custom Made Gets an Autumn Update
Moss’s Custom Made service also receives a seasonal update for Autumn/Winter 2026.
Customers can choose from an expanded archive of cords, flannels and tweeds, with the colour palette ranging from understated taupe, khaki and brown to richer olive green and plum.
The service allows customers to personalise elements of their tailoring while tapping into the textures and colours running through the wider AW26 collection.
The Friends Behind the Moss AW26 ‘In Good Company’ Campaign
Rather than casting the campaign exclusively with professional models, Moss brought together a wider community of people connected to the brand.
Photographed by Simon Lipman at The Yards Studio in east London, the campaign features actor and content creator Tom Manders, model and designer Robbie Jr. Kwapong, and the hosts of fashion and fatherhood podcast Dress Well Dad Well.
Moss employees, photographers, influencers and friends of the brand also appear.
Importantly, many of those photographed already knew one another before arriving on set. That existing chemistry was intentional, helping Moss create something closer to a group of friends getting together than a conventional fashion campaign.
“Clothes matter because of who you are and who you’re with when you’re wearing them,” Hicks says. “This group of friends look great in the new collection and, as always, were great company.”
What to Look Out for From Moss AW26
The strongest theme running through Moss’s Autumn/Winter 2026 collection is versatility.
The double-breasted suits may draw on classic tailoring, but relaxed construction makes them easier to wear. Cashmere and merino knitwear soften formal outfits, while suede jackets, corduroy and leather trainers bring texture without tipping into traditional countrywear.
It reflects a broader shift in modern menswear, where the most useful wardrobes increasingly combine smart and casual pieces rather than treating them as separate categories.
For Moss, a company with tailoring roots stretching back to 1851, that evolution feels significant. The suit is still here. It is simply being given more places to go.
Moss AW26: Frequently Asked Questions
What is the Moss Autumn/Winter 2026 collection?
Moss AW26 is the British menswear brand’s latest autumn and winter collection, combining relaxed tailoring with premium knitwear, outerwear, footwear and accessories. Italian fabrics, cashmere, merino wool, corduroy and flannel feature prominently.
What is the Moss ‘In Good Company’ campaign?
‘In Good Company’ is Moss’s Autumn/Winter 2026 campaign. It celebrates friendship and community through a cast of creatives, models, Moss employees and friends of the brand.
What are the key pieces from Moss AW26?
Highlights include double-breasted suits, Italian corduroy, cashmere and merino knitwear, a 3-in-1 hybrid jacket, an Italian-cloth overcoat with a removable wool insert and a hybrid holdall and suit carrier.
Does Moss offer custom-made suits?
Yes. Moss’s Custom Made service allows customers to personalise their tailoring. For AW26, the available fabric selection includes seasonal corduroys, flannels and tweeds in colours ranging from neutral brown and taupe to olive and plum.
Where was the Moss AW26 campaign photographed?
The ‘In Good Company’ campaign was photographed by Simon Lipman at The Yards Studio in east London.
When was Moss founded?
Moss was founded in 1851. Previously known as Moss Bros, the British menswear company has more than 170 years of tailoring heritage.
