Last updated: 11 September 2026
LDNFASHION respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect information when you visit LDNFASHION.com, subscribe to our newsletter, contact us, enter a competition or otherwise interact with LDNFASHION.
LDNFASHION.com is operated by LDNFASHION LIMITED, a company registered in England and Wales.
Company: LDNFASHION LIMITED
Registered Office: 93 Tabernacle Street, London, EC2A 4BA
Company Number: 09185670
Email: hello@ldnfashion.com
For the purposes of UK data protection law, LDNFASHION LIMITED is the data controller for personal information covered by this Privacy Policy.
Information We Collect
Depending on how you use LDNFASHION, we may collect the following types of information.
Information You Provide to Us
You may provide personal information when you:
subscribe to our newsletter;
contact us by email or through the Website;
enter a competition or giveaway;
respond to a survey or promotion;
communicate with us regarding advertising, editorial or commercial opportunities; or
otherwise choose to provide information to us.
This information may include your name, email address, company or organisation, correspondence and any other information you choose to provide.
Information Collected Automatically
When you visit LDNFASHION.com, certain technical information may be collected automatically.
This may include:
IP address;
browser type and version;
device type;
operating system;
approximate geographic location;
referring website or source;
pages viewed;
links clicked;
time and date of visits;
time spent on pages; and
other website usage and diagnostic information.
We may collect this information through cookies and similar technologies.
How We Use Your Information
We may use personal information to:
operate, maintain and improve LDNFASHION.com;
understand how readers use our Website;
measure readership and content performance;
respond to enquiries and correspondence;
send newsletters and other communications you have requested;
administer competitions, giveaways and promotions;
manage advertising, affiliate and commercial partnerships;
measure the effectiveness of editorial, advertising and promotional campaigns;
detect and prevent fraud, abuse or security issues;
comply with our legal and regulatory obligations; and
protect our legitimate business interests.
We will not sell your personal information to third parties.
Our Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Consent – where you have actively agreed to a particular use of your information, such as subscribing to marketing communications or accepting certain cookies.
Legitimate interests – where processing is reasonably necessary for the operation, security, administration and development of LDNFASHION, provided those interests are not overridden by your rights and interests.
Contract – where processing is necessary to enter into or perform a contract with you.
Legal obligation – where we need to process information to comply with applicable law or regulatory requirements.
Where we rely on consent, you may withdraw your consent at any time.
Email Newsletters and Marketing
If you subscribe to the LDNFASHION newsletter, we will use the information you provide to send you editorial updates, recommendations, offers and other relevant communications.
Our newsletters may contain tracking technologies that help us understand whether emails have been delivered, opened or interacted with.
You can unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.
We may use a third-party email service provider to manage and distribute our newsletters. Where this happens, that provider may process personal information on our behalf in accordance with its own applicable privacy and data protection obligations.
Cookies and Similar Technologies
LDNFASHION uses cookies and similar technologies to operate the Website, remember preferences, understand how visitors use our content, measure performance and, where applicable, support advertising and affiliate activity.
Cookies may include:
Essential cookies – required for the Website to function correctly or securely.
Analytics cookies – help us understand how visitors find and use LDNFASHION and which content performs well.
Advertising cookies – may be used by us or advertising partners to deliver, measure or manage advertising.
Affiliate cookies and tracking technologies – may allow retailers or affiliate networks to identify when a visitor has reached their website through a link on LDNFASHION and attribute a subsequent purchase or action to us.
Functionality cookies – remember certain preferences and settings.
Where consent is legally required, non-essential cookies and similar technologies will only be used in accordance with your cookie choices.
You can manage your preferences through our cookie consent tools and, where applicable, through your browser settings.
Analytics
We may use third-party analytics services to understand how people use LDNFASHION.
These services may collect information such as pages visited, approximate location, device and browser information, traffic sources and interactions with the Website.
We use this information to understand readership, improve our content and Website, identify technical problems and measure performance.
Where analytics technologies require consent, they will be subject to your cookie preferences.
Advertising
LDNFASHION may display advertising supplied directly by brands or through third-party advertising platforms and networks.
Advertising partners may use cookies or similar technologies to deliver and measure advertisements. Depending on your consent choices and the technologies being used, this may include information about your interactions with advertisements or content.
Where storage or access technologies are used for personalised advertising, measurement or tracking and consent is required by law, they will only be activated after the appropriate consent has been obtained.
Affiliate Disclosure
LDNFASHION participates in affiliate marketing programmes.
Some links on LDNFASHION.com are affiliate links. If you click an affiliate link and subsequently purchase a product or service, LDNFASHION may receive a commission from the retailer or affiliate network.
This does not normally affect the price you pay.
Affiliate partnerships help fund LDNFASHION and support the production of our independent editorial content.
We may work with retailers, brands, affiliate networks and other commercial partners. These organisations may use tracking links, cookies or similar technologies to identify when someone has visited their website through LDNFASHION and to attribute purchases or other actions to us.
Where affiliate tracking involves non-essential cookies or similar technologies requiring consent, those technologies will be subject to your cookie preferences.
The presence of an affiliate link does not automatically determine whether a product, service or brand is featured editorially. However, content containing affiliate links may constitute advertising under applicable advertising rules and will be identified where required.
When you follow a link to a retailer or another third-party website, that organisation’s own privacy policy, cookie policy and terms will apply.
Sponsored and Commercial Content
LDNFASHION works with brands, agencies and other commercial partners.
We may receive payment, products, services or other consideration in connection with certain content.
Where content constitutes advertising, sponsored content, advertorial or another form of commercial communication requiring disclosure, we will aim to identify the commercial nature of the content clearly and appropriately.
Commercial relationships do not give third-party partners unrestricted access to personal information about LDNFASHION readers.
Competitions and Giveaways
If you enter a competition or giveaway, we may collect information such as your name, email address and other information necessary to administer the promotion.
We may need to share winner information with a brand or fulfilment partner where necessary to provide a prize.
Any additional use of your information will be explained in the relevant competition terms or entry information.
Third-Party Links
LDNFASHION contains links to retailers, brands, advertisers, social networks and other third-party websites.
When you follow one of these links, you leave LDNFASHION.com and the privacy practices of the third-party website will apply.
We are not responsible for the privacy practices, security or content of third-party websites. We recommend reviewing the relevant privacy policy before providing personal information to another organisation.
Social Media
LDNFASHION maintains accounts on third-party social media platforms.
If you interact with us through a social media platform, that platform may collect and process information in accordance with its own privacy policy.
Information you choose to make public on social media may also be visible to LDNFASHION and other users.
Who We Share Information With
We may share personal information with trusted third parties where reasonably necessary to operate LDNFASHION.
These may include:
website hosting and technology providers;
analytics providers;
email and newsletter providers;
advertising platforms and networks;
affiliate networks and retailers;
competition and prize fulfilment partners;
professional advisers, including accountants and legal advisers;
security and fraud-prevention providers; and
regulators, law enforcement agencies or public authorities where required by law.
Where a service provider processes personal information on our behalf, we expect appropriate data protection and security measures to be in place.
We may also disclose or transfer information as part of a merger, acquisition, restructuring, investment, financing or sale of all or part of LDNFASHION, subject to applicable data protection requirements.
International Transfers
Some of the service providers and technology platforms used by LDNFASHION may process information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps where required to ensure that the information receives an appropriate level of protection.
Depending on the circumstances, this may include relying on UK adequacy regulations or appropriate contractual safeguards.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, regulatory or reporting requirements.
Retention periods vary depending on the type of information and why it is being processed.
For example, newsletter subscription information may generally be retained while you remain subscribed and for an appropriate period afterwards where necessary to maintain suppression records or demonstrate compliance.
Correspondence and commercial records may be retained for an appropriate period where required for business, contractual, accounting or legal purposes.
Analytics and technical information may be retained according to the settings and retention periods of the relevant services we use.
When information is no longer required, we will delete, anonymise or securely dispose of it where appropriate.
Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.
Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you rights over your personal information.
These may include the right to:
request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal information;
request restriction of processing;
object to certain uses of your information;
receive certain information in a portable format;
withdraw consent where processing is based on consent; and
complain about how your information has been handled.
Some of these rights are subject to legal limitations and may not apply in every situation.
Your Right to Object
You have the right to object to certain processing of your personal information where we rely on legitimate interests. You also have the right to object to the use of your personal information for direct marketing.
To exercise your rights, contact us at hello@ldnfashion.com.
We may need to verify your identity before responding to certain requests.
Complaints
If you have concerns about how we use your personal information, please contact us first at:
You also have the right to complain to the UK supervisory authority for data protection, the Information Commissioner’s Office (ICO).
Information about your rights and how to make a complaint is available from the ICO.
Children’s Privacy
LDNFASHION is a general-audience fashion and lifestyle publication and is not specifically directed at children.
We do not knowingly seek to collect personal information from children where parental or guardian consent would be required by law.
If you believe that a child has provided personal information to us inappropriately, please contact hello@ldnfashion.com.
Automated Decision-Making
LDNFASHION does not currently make decisions about individuals based solely on automated processing that produce legal or similarly significant effects.
Third-party advertising, analytics and recommendation technologies may use automated processes to select, measure or personalise content or advertising, subject to applicable consent and data protection requirements.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to LDNFASHION, the services and technologies we use, or applicable legal and regulatory requirements.
When we make changes, we will update the Last updated date at the top of this page.
We recommend reviewing this Privacy Policy periodically.
Contact Us
If you have questions about this Privacy Policy, our use of personal information or your data protection rights, please contact:
LDNFASHION LIMITED
93 Tabernacle Street
London
EC2A 4BA
United Kingdom
Email: hello@ldnfashion.com
Please note that the registered office above is our registered business address and not our mailing address.