Harrods London is one of the world’s most famous department stores and a defining landmark of British luxury retail. Located in the heart of Knightsbridge, Harrods attracts millions of visitors each year, many of whom visit even if they have no intention of shopping.
From designer fashion and fine jewellery to world-class food halls, Harrods has become synonymous with prestige, excess and spectacle. Yet behind its grand exterior lies a history filled with fascinating stories and unexpected facts.
This guide explores little-known facts about Harrods while also answering the most common visitor questions, including who owns Harrods, where Harrods is located in London and opening times.
Where is Harrods in London?
Harrods is located in Knightsbridge, London SW1X 7XL, one of the capital’s most affluent districts. The store sits opposite Hyde Park and is easily accessible via Knightsbridge Underground station on the Piccadilly line.

Its central location makes Harrods London a popular stop for tourists visiting nearby attractions such as Kensington Gardens, Buckingham Palace and South Kensington’s museums.: Wikipedia – Harrods
Who owns Harrods?
Harrods is owned by Qatar Holding, the investment arm of the Qatari royal family. The company acquired Harrods in 2010 from businessman Mohamed Al-Fayed.
Since the acquisition, significant investment has gone into restoring the building, modernising departments and maintaining Harrods’ reputation as a global luxury destination.
When did Harrods open and how did it begin?
Harrods was founded in 1834 by Charles Henry Harrod. At the time, it operated as a small grocery and tea merchant in London’s East End.
In 1849, the business moved west to Knightsbridge, where it steadily expanded. Over the decades, Harrods evolved into the luxury department store known today.
Harrods’ motto reflects its global ambition
The Harrods motto, Omnia Omnibus Ubique, translates to “All things for all people, everywhere”. This statement captures the store’s long-standing ambition to offer an unrivalled range of goods.
From everyday essentials to bespoke luxury items, Harrods London aims to cater to every taste and price point.
Harrods introduced Britain’s first escalator
In 1898, Harrods installed Britain’s first escalator. The technology unsettled many shoppers at the time, so staff reportedly offered brandy at the top to calm nervous customers.
This innovation arrived well before rivals such as Selfridges, reinforcing Harrods’ reputation as a retail innovator.

Harrods London once operated an in-store zoo
The famous Harrods Pet Kingdom once functioned as a full in-store zoo. Opened in 1917, it sold live animals including poultry and goats.
Over time, changing regulations and attitudes led to the department becoming the curated pet section visitors recognise today.
Harrods sold exotic animals to famous figures
Harrods London has a long history of unusual sales. Playwright Noël Coward once purchased a live alligator from the store.
Former US President Ronald Reagan was also reportedly sold a baby elephant, highlighting the store’s extraordinary past.
A live cobra once guarded luxury shoes
In one of Harrods’ most theatrical moments, the store hired a live Egyptian cobra to guard a £62,000 pair of haute couture sandals.
The stunt attracted international attention and perfectly reflected Harrods’ flair for dramatic luxury displays.
How big is Harrods London?
Harrods covers more than one million square feet of retail space across multiple floors. On busy days, over 100,000 people visit the store.
This scale makes Harrods one of the largest and most visited department stores in Europe.

What time does Harrods open and close?
Harrods opening times typically run from 10am to 9pm Monday to Saturday. On Sundays, the store usually opens from 11.30am to 6pm, in line with UK trading laws.
Opening hours can vary for individual departments and during holidays, so visitors should always check ahead before planning their visit.
Source: Harrods official website
Winnie-the-Pooh was discovered at Harrods
One of Harrods’ most charming stories links it to British literary history. Author A.A. Milne purchased the original Winnie-the-Pooh teddy bear for his son, Christopher Robin, from the Harrods Toy Department.
The toy later inspired one of the world’s most beloved children’s characters.

Today, Harrods London remains a symbol of British luxury, history and innovation. Whether you visit to shop, explore or simply experience the spectacle, Harrods continues to define the global department store standard.






























