Shopping for beauty products on the high street is not quite the same now testers and makeup demos are off the cards and many department stores have closed their beauty counters. On the plus side, buying beauty products online often means a wider range of brands and cheaper prices than you’d find in-store.
Whether you’re looking for big brands or up-and-coming beauty labels, we’ve rounded up some of the best beauty product stores online so you can indulge in retail therapy at any time of the day or night.
1. Cult Beauty
Cult Beauty was founded on the concept of building a “beauty Hall of Fame” with a curated selection of the best cult beauty products from all over the world.
Every product on the site is hand-selected for its glowing reviews and impressive effects. As well as the typical categories you’d expect to see on any beauty retail site, you can find products listed under sections such as “The Skindie Brands”, “CBD & Cannabis Beauty”, and “2020 Vision.”
The selection is extensive, covering skin care, makeup, hair, bath & body, wellbeing, fragrance, with a generous section of products for men.
Brands include old faithfuls and some new names you might not have invested in yet, including Glow Recipe, Ren Skincare, The Ordinary, NARS, Drunk Elephant, and many more.
2. SpaceNK
Luxury beauty retailer Space NK was founded in Covent Garden in 1993 and now has 72 brick-and-mortar stores across the UK as well as its website, which ships worldwide.
Space NK curates over 100 of some of the world’s top beauty brands and was one of the first places in the UK to stock brands like Shu Uemura, Nars, and Eve Lom. Founder Nicky still travels the world looking for the latest and most exciting products in the world of beauty.
If you need help with a skin care problem, want ideas for a new makeup look, or need to find the perfect product for your hair type, you can book a virtual consultation for advice from a beauty expert.
Space NK has also recently launched a new online events platform via Zoom, where it livestreams masterclasses, intimate brand events, and more.
3. Beauty Bay
Part online beauty shop, part lifestyle magazine, Beauty Bay not only sells the latest and greatest products in the world of beauty, but it shows you how to make the most of them too.
Specialising in sourcing hard-to-find brands and products, Beauty Bay categorizes its site in a unique way. You can browse makeup, beauty products, hair care and more in curated lists with fun themes like “Halloween”, “Australian Beauty”, “Scientific Skincare”, and “Period Survival”.
As well as brands such as Jeffree Star Cosmetics, MUA Makeup Academy, and Florence by Mills, Beauty Bay also sells its own-label range of makeup and skin care.
Beauty Bay’s extensive blog offers advice, reviews, and news on latest beauty trends.
4. Feelunique
With a selection of over 35,000 products from over 500 brands, Feel Unique has something for everyone. From budget brands to luxury favourites and the latest cult products, Feelunique is a one-stop shop, whatever your beauty needs.
You can shop by brand, skin concern, or Feelunique’s curated “best of” lists. If you feel like trying something new, the pic ’n’ mix selection offers sample sizes of hundreds of beauty, skin care, hair, and fragrance products. Once you’ve found a brand you love, you can register it to your account to get 10% off every purchase for life.
Feelunique runs frequent offers such as 3 for 2s and brand-wide discounts. If you find a product you really like, you can buy it in a bulk size or twinpack for the best price.
Feelunique.com
5. LoveLula
Prefer to use natural and organic products on your skin and hair? LoveLula is one of the biggest natural beauty shops online, selling over 200 organic and natural skincare, bath, body, makeup, haircare, and baby care brands.
Some of the brands on offer include Antipodes, Dr. Hauschka, Weleda, and Balm Balm. As well as the usual selection of moisturizers, bath products, and makeup, LoveLula stocks natural suncare, dental products, aromatherapy, candles, and teas.
LoveLula also has a subscription beauty box service that will send out a curated selection of skincare and beauty products each month.
Photo by Element5 Digital on Unsplash
