Most brands today have maternity collections, so if you’re a die-hard fan of a particular shop then buying into that maternity range is a guarantee to owning a wardrobe you feel confident and familiar with. However, if motherhood has you searching for new looks and styles, then there are lots of maternity clothing brands to explore. Below are some of our favourites.
ASOS – for on-trend maternity
With an extensive range of labels, searching for specific items (followed by the term ‘maternity’) on ASOS is a quick and easy way to find the item you want. Because they cater for all men, women and non-binary people, ASOS’ maternity selection often has adaptations of non-maternity clothes. In-turn, their offering is simply an extension of the high-street looks you loved to shop pre-motherhood.
Beyond Nine – for universality
Designed for women in all stages of womanhood, Beyond Nine is dedicated to creating clothing for all bodies. Focussing on adaptability, this brand is wonderful for giving you and your wardrobe options: going in, going out, breast feeding, tight fitting, free flowing. ‘Mothering’ and ‘time’ are rarely synonymous, but we love Beyond Nine for its real, practical, and sustainable approach to a mother’s responsibilities.
Isabella Oliver – for timelessness
Dedicated to disrupting the fast-fashion model, this brand delivers carefully crafted clothes with a focus on ethics and sustainability. With quality materials and flattering cuts, Isabella Oliver’s maternity clothes are chic and effortless pieces which can form the bedrock of your wardrobe. With an additional focus on ‘pre-loved’ clothes, you can also buy some cheaper staples. Being fashionable and sustainable has never been so easy!
Tiffany Rose Maternity – for occasion
Everyone loves getting dressed up, and maternity is no reason to stop this. Designed and made in Britain, Tiffany Rose Maternity is known for dressing famous and royal women across the world. Having been awarded The Queen’s Award, twice, they hold an extensive range of dresses (red carpet dresses, bridesmaid dresses, party dresses and wedding guest dresses to name a few) and have many options. Made for pregnant women, these dresses are elegantly tailored with your body in mind, working with and not against your growing bump.
Hatch Maternity – for every step of maternity
Shopping for maternity can be hard when your body is undergoing such change and no woman’s body or pregnancy are the same. However, by breaking its collection up by trimester, Hatch Maternity enables you to construct a wardrobe tailored completely to your personal experience. Although not currently available to buy in the UK, NET-A-PORTER stocks various offerings from Hatch’s collection.
Lily and Ribbon – for hand picked style
Labelled as ‘fashionable maternity wear’, Lily and Ribbon was created to help make expecting mums feel their best. Founded by mum of two, Tanya Patel, the brand is focussed on selling specialist maternity and nursing clothes without sacrificing style and functionality.
Paige – for maternity jeans
The maternity jeans from Paige have received many glowing reviews for comfort and stretch. Praised by women for their figure enhancing support, the Paige Verdugo skinny mid-rise maternity jeans should be a staple in the maternity wardrobe.
Glow in Style – for a bespoke maternity wardrobe
Offering personalised one-to-one styling consultation, Glow in Style handpicks clothes for you depending on your needs and preferences. Either delivered to your door or emailed to you in an edit, the Glow Box is a styling service which is tailored to your budget.
Jojo Maman Bébé – for high street retail
Designed with nursing in mind, the clothes from this brand are great for prioritising accessibility and wearability. The Jojo Maman Bébé maternity range is good for longevity because many pieces can be adjusted to fit before and after pregnancy.
H&M MAMA – for contemporary maternity wear
H&M’s maternity range offers fashionable and affordable clothes. With its ‘Trending right now’ filter, the website is a good navigator for either mums who like to shop according to high-street trends, or those who would like a little more guidance.
Frugi – for fun maternity wear
Bright colours and busy prints are at large in Frugi’s organic and ethically sourced clothes. Made with the most comfortable and sustainable materials, Frugi is brilliant for mums looking to inject some brightness into their wardrobe.