Belstaff has announced the re-opening of its Spitalfields store in East London, which has been re-imagined with a new interior design and community-first retail concept.
The space is inspired by the biker cafes of the ‘50s and ‘60s in the North of England and will include locally sourced furniture and space to enjoy a coffee or G&T. The architecture also references Belstaff’s industrial origins with exposed brickwork, brass fittings, and reeded, laminated glass. Curiosities are dotted around the store including a cabinet of motorcycle trial trophies, maps, and images of famous Belstaff wearers including Che Guevara and Steve McQueen.
Customers are invited to bring in their jackets for three days from 21st February, and share them on social media with the tag #MyBelstaff. Same-day jacket waxing is available, as well as a monogram and personalisation service.
Limited edition t-shirts with a design incorporating the gold heritage fonts used in the window displays will also be on sale to mark the opening of the new store.
Belstaff creative director, Sean Lehnhardt-Moore, said: “We have a great history of outfitting those with an adventurous spirit and an appreciation of the authentic and well-designed. It seems only right that we give these people a place to come together and spend time, a place where they will feel at home.”